![]() ![]() Their content marketing revolves around showcasing a simple message: download CRED and earn a reward for paying your bills." They marketed that you will receive rewards if you pay your credit card bills using their product.ĭomino's had to "go big" to keep the public interested, while Pizza Hut was the official Super Bowl sponsor. Make it about them rather than about you. You might accomplish this by storytelling or another approach that allows the customer to "feel" their pressing problem, prompting them to seek a definitive answer. Show them why it is significant to them or why they may want your assistance. To keep your prospects interested in your advertising or marketing message, you must offer them a reason. However, stimulating a consumer's interest is far more complicated than grabbing their attention.ĪIDA model's second stage deals with maintaining the interest of your target audience. ![]() It's one thing to capture your consumers' attention it's quite another to keep it. This happened due to the hype and FOMO (Fear of Missing Out) created around the release. ![]() Within its first week, $45 million Netflix users watched the movie. People couldn't wait to watch the Bird Box as a movie rather than memes. They knew most of their viewers were hanging out on social media channels, thus using memes to draw their attention. The company's marketing team used a strategy that needs a special mention in social media marketing is - Meme Marketing. So when "Bird Box" was released, the company's decision-makers made sure viewers knew about it by pushing the ad in the homepage slot. Netflix's digital marketing team used an effective strategy outside of using the platform's user interface (UI). When Netflix released its original movie "Bird Box, " 45 million people viewed it in seven days. You must first capture the attention of your target customers for them to engage with your brand's advertisements, for instance, by creating viral content or advertising discounts on new products. This way, your consumers will better understand what you do and how you can help them. Thus, your objective as a marketer is to raise awareness of your product or service among the target prospects. Initially, your potential customer is unlikely to pay attention to your company's posts. Let's understand the different stages of AIDA in more detail. Ideally, your content must draw attention to your brand, develop an interest in your product or service, arouse a desire for it, and prompt an action to test or buy it. Ready? Let's dive into it! What is the AIDA Model?ĪIDA stands for Attention, Interest, Desire, and Action. How you can increase conversions with rewards at each stage of the AIDA model.How you can apply AIDA in the digital marketing funnel.How to know in which AIDA stage a customer is.While the AIDA model might help you understand your buyers' needs through different customer journey stages, rewards will give an added advantage to woo prospects towards you.Īfter all, let's face it, who doesn't love getting gifts and incentives?īy the end of this read, you will understand the following things: With a duo of AIDA marketing model and rewards, it is.īy leveraging the power of these two, you can surely level up your conversions. The key here is to keep clients engaged throughout the buyer's process. Worse, even when we manage to keep a prospect's attention until the end, we still tend to fall short when it comes to closing them as a new client. Most of us understand the frustration of losing a lead after working so hard to get them in the first place.ĭespite our best efforts to keep leads engaged throughout the buyer journey, we occasionally lose touch with them. 66% of customers say the ability to earn rewards actually changes their spending behavior. ![]()
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